Filed under: Advertising + Marketing, Business Related, Growth + Development, Thought-Provoking | Tags: Gary Vaynerchuk, SXSW, The Thank You Economy
Hello, Friends!
The highlight of my SXSW experience was seeing Gary Vaynerchuk talk about The Thank You Economy. An exuberant speaking who is working on his profanity, Gary said about…
34 x F*%$ Yous
16 x S*!ts
6 x D*&k Faces
1 x D*bag
An “improvement”, according to Gary V. The room erupted in laughter.
His pacing is not a nervous tick. It’s the pathway of a determined man on a mission.
We are in the era of humanization of business. And, the opportunity is great.
Customers and clients are no longer commodities, and the lines to point of purchase aren’t as clear as they used to be. The data we have is just that – data. While data can direct, it can no longer dictate. And the onset of changing media models has forced businesses to connect and engage more to understand the relationship.
And, humanizing your business is about just that – caring about the end user. It’s about dialogue vs. one-way communication. It’s about being compassionate and thoughtful – making sure your end user knows they are valued – authentically.
What an opportunity for us all to turn up our listening volume, so we can hear the possibilities in transforming the experiences we can provide. Innovation can be birthed here!
And, good, old plain common sense works here, too. Be a good human being, be a good brand, care and show your appreciation. You, your business and your end users will be better for it at the end of the day.
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