Who here has an aversion to the word “coach”? I do.
When I first became a coach, people would introduce me as a ‘life coach’. In an effort to redirect focus, gain status and validation, and not alienate potential clients, I gently said “I’m actually a business and executive coach. It’s really all the same thing, though.”
Life coaching always felt like therapy to me. And, I love therapy, but I wanted my descriptor to be distinct and more accurate around the areas I wanted to focus in my coaching practice.