jen spencer coaches

The Dream Program

Earlier this week, I spoke with Dave Brautigan – an Atlanta entrepreneur.

Dave owns several businesses from pizza restaurant to commercial refrigeration company.  The types of employees he hires for each of his business are typically different from one another.  Where one business may require social employees, another needs technical know-how.  Regardless of the difference in “types” of employees, the key here is engagement.

Most companies need improvement with their employee engagement and retention.

And, the ones that don’t actually have a system in place that’s addressing this very pivotal piece of presence in their culture.

Culture is defined as “the behaviors and beliefs characteristic of a particular…group.” Culture helps motivate buy-in and engagement, as long as the culture champions the same things that matter to the individuals working there.

Zappos has very engaged employees.  You know why?  They have to stand up to the values test.  If an interviewee doesn’t have values that align with the mission of the company, they aren’t hired.  Period.

Dave Brautigan gets this. After participating in the Zappos Insights program and attending Mathew Kelly’s Dream Manager workshop, he was inspired to create The Dream Program.

This program is a way to marry happiness and engagement through Dream Sessions and Dream Management.

* Dave holds an evening session for employees with elected participation.  Nothing is forced.

* Employees write down their dreams. And, we aren’t necessarily talking work dreams, although that may apply.  We are talking about dreams like this: (pick Dave’s 101 on the left).

* Employees are then responsible for inputting them into a secure online system that only other employees can see.

* Individually, he meets with the employees to discuss the plan – essentially coaching them to fruition of their goals!

* Last but not least, he helps put a Dream Manager in place, so the dreams  becomes more of a commitment in culture versus an event.

> Dave has learned that some participants have never written down their dreams.

Less than 3% of the population writes down their goals; however, it’s been shown that those that write down their goals have a much larger chance of success.

> Dave has learned that he can tie individual goals to the company objectives.

By taking the time to individualize perks and compensation, he can make an irrelevant $500 become more meaningful by putting that money towards something his employees care about.

> Personalized attention up front creates loads of back end benefits.

This work takes time, but I know Dave thinks it’s absolutely worth it.

When he, as an owner, understands what the goals and dreams of his employees, his business does better.  His employees are more engaged.  His customers get more attention.  Everyone make more money.

Next on the list – what are the customers’ dream lists?

2 Comments so far
Leave a comment

So what’s your 101 lady? I know you have one. Although, yours is likely mostly checked off if I know you.


Comment by zellmer

I just started mine! I’m going to give myself a few months to do it. I know someone who had theirs put on canvas, and it sits in their bedroom.
Instead of watching TV, they talk about their 101 list. Pretty great, right?!

Comment by jenspencercoaches

Leave a Reply to jenspencercoaches Cancel reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: