jen spencer coaches


I love Gary Vaynerchuk

Hello, Friends!

The highlight of my SXSW experience was seeing Gary Vaynerchuk talk about The Thank You Economy. An exuberant speaking who is working on his profanity, Gary said about…

34 x F*%$ Yous
16 x S*!ts
6   x D*&k Faces
1   x  D*bag

An “improvement”, according to Gary V. The room erupted in laughter.

His pacing is not a nervous tick. It’s the pathway of a determined man on a mission.

We are in the era of humanization of business. And, the opportunity is great.


Customers and clients are no longer commodities, and the lines to point of purchase aren’t as clear as they used to be. The data we have is just that – data. While data can direct, it can no longer dictate. And the onset of changing media models has forced businesses to connect and engage more to understand the relationship.

And, humanizing your business is about just that – caring about the end user. It’s about dialogue vs. one-way communication. It’s about being compassionate and thoughtful – making sure your end user knows they are valued – authentically.

What an opportunity for us all to turn up our listening volume, so we can hear the possibilities in transforming the experiences we can provide. Innovation can be birthed here!

And, good, old plain common sense works here, too. Be a good human being, be a good brand, care and show your appreciation. You, your business and your end users will be better for it at the end of the day.

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: