jen spencer coaches

for the long weekend: your process

My favorite speaker at the recent 99% conference (which is all about transforming ideas into reality) was Andrew Zuckerman.

As many of you know, Andrew created a project called Wisdom.  If you haven’t checked it out, take a look, it’s absolutely inspiring.

At the time, Andrew was a talented photographer + director who had never shot portraits of humans before. With this endeavor he set out to capture the wisdom of some of the most legendary, notable figures in our world that are 65 or over.

His project spanned both northern and southern hemispheres, from world leaders to Hollywood legends – Desmond Tutu to Jane Goodall.

When it came time to debut the collection of work, he included a photograph of his cases that held all of his equipment for the shoots.  These cases became a pivotal part of his experience.
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